Analisis Ragam Bahasa Istilah Dalam Iklan Pariwisata Di Media Digital Pada Masa Pandemi Covid-19

Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Pub Date : 2021-06-30 DOI:10.46837/JOURNEY.V4I1.66

Nissa Putri Utami

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Abstract

This study aimed ro describe and determine the characteristic patterns and the word formation process of various language terms used in tourism advertisements on digital media during the COVID-19 pandemic. There are several new terms that are widely used by people all over the globe, and tourism adevertisements are no excpetion. This study used descriptive qualitative method. The data were taken from advertisements found on social media Facebook and Instagram. The thoery used in this research is the theory of language style proposed by Chaer & Agustina (2010) and theory of word formation process by Chaer (2008). It can be concluded that: (1) the characteristic pattern of the variety of languages used in tourism advertisements on social media Facebook and Instagram during the COVID-19 pandemic is a variety of non-formal languages, and (2) the variety of terms used tourism advertisements on social media Facebook and Instagram during the COVID-19 pandemic are formed from blending, abbreviations and compounding. Keywords: Language Varieties, Terms, Advertisement, COVID-19

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在Covid-19大流行期间，数字媒体旅游广告中术语的多样性分析

本研究旨在描述和确定新冠肺炎大流行期间数字媒体旅游广告中使用的各种语言术语的特征模式和构词过程。有几个新术语被全世界的人们广泛使用，旅游广告也不例外。本研究采用描述性定性方法。这些数据取自社交媒体Facebook和Instagram上的广告。本研究使用的理论是Chaer & Agustina(2010)提出的语言风格理论和Chaer(2008)提出的构词过程理论。可以得出结论:(1)新冠肺炎大流行期间Facebook和Instagram社交媒体旅游广告中使用的语言多样性的特征模式是多种非正式语言;(2)新冠肺炎大流行期间Facebook和Instagram社交媒体旅游广告中使用的术语多样性是混合、缩写和复合形成的。关键词:语言变体，术语，广告，COVID-19

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Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management

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