Monetizing Personal Brand for Business Success, Financial Security and Career Longevity- Sentiment Analysis in COVID 19 Era

Abstract

Live the way you want to be remembered. Jeff Bezos founder of Amazon have very rightly quoted “Your brand is what people say about you when you're not in the room.” It is your reputation, how people feel about you. Though branding has been very popular since times immemorial and has always been associated with businesses, but personal branding has become fundamental with the arrival of social media and gig economy. There has been drastic cultural shift from shyness to look-at-me attitude. If you are not branding yourself, be assured that others would be doing that for you. The power of personal branding improves likelihood of career attainment. Individuals reach pinnacles of success when they find ways to continually grow and improve their brand. This paper discusses about the need of personal branding in the present scenario and focusses on the practical ways one can use to build his or her personal brand. It throws light on how personal branding leads to business success, financial security and business longevity. The tool is used sentiment analysis1 to see how strong brands of famous personalities are based on social media posts.