Evaluation of consumer’s knowledge, attitude, practice towards herbal tea consumption, preparation and their association with demographic profile

N. Hussain, Aida Athirah Salim, Siti Fatimah Mohamad, Nursabrina Munawar
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Abstract

Consumer herbal drinks consumption should be monitored since limited knowledge of possible herbal drinks harmful effects may put the consumer in danger. It is necessary to assess whether the demographic profile shifts the awareness and practice of consumers towards the consumption of herbal tea. This study compares the relationship between demographic profile with knowledge, attitude, and practices of herbal tea. Next, the association between demographic profile with knowledge, attitude and practices of herbal tea was studied. A cross sectional study was conducted using survey questionnaire, distributed using online platform and validated with reliability of Cronbach alpha with value >0.7. Data were analyzed using descriptive statistic, t-test, one-way ANOVA and chi square test. Result showed that from a total of 168 respondents, majority (72.6%) respondents have a moderate knowledge toward herbal tea and about 44.6% respondents have moderate attitude level toward herbal tea. Knowledge and attitude level relationship was insignificant (p>0.05). Moreover, comparison between knowledge level and higher educational level show significant difference (p<0.05) while the association between attitude level with age, occupation, ethnic and highest educational level show significance different at 0.043, 0.003, 0.023 and 0.020 respectively. The significance different shows that, there is measurable different between two group. Consumer consumption practices also varies among the demographic as examples: consumers prefer herbal tea in tea bag compared with other form and consumer with age range 18-26 years old prefer to buy herbal products from hypermarket/minimarket while older consumers prefer to buy from agent/ stockist. The Malaysian consumers are relatively knowledgeable on herbal tea products and believe that herbal teas were safe for consumption. The consumption practices association is used to determine consumer behavior toward herbal tea consumption and their buying decision.
评估消费者对凉茶消费、制备及其与人口统计资料的关系的知识、态度和做法
消费者对草药饮料的消费应该进行监控,因为对草药饮料可能产生的有害影响的了解有限,可能会使消费者处于危险之中。有必要评估人口统计资料是否改变了消费者对凉茶消费的认识和做法。本研究比较了人口统计资料与凉茶知识、态度和实践之间的关系。其次,研究了人口统计学特征与凉茶知识、态度和实践之间的关系。采用调查问卷进行横断面研究,通过网络平台分发,采用值>0.7的Cronbach alpha信度进行验证。资料分析采用描述性统计、t检验、单因素方差分析和卡方检验。结果显示,在168名受访者中,大多数(72.6%)的受访者对凉茶有中等程度的了解,约44.6%的受访者对凉茶有中等程度的态度。知识水平与态度水平的关系不显著(p>0.05)。态度水平与年龄、职业、民族、最高学历的相关性分别为0.043、0.003、0.023、0.020,与知识水平、高学历的相关性差异显著(p<0.05)。显著性差异表示两组之间存在可测量的差异。消费者的消费方式也因人口统计学的不同而不同,例如:与其他形式相比,消费者更喜欢茶包装的凉茶,18-26岁的消费者更喜欢从大卖场/小市场购买凉茶,而年龄较大的消费者更喜欢从代理商/库存商购买凉茶。马来西亚消费者对凉茶产品比较了解,认为凉茶是安全的。使用消费实践关联来确定消费者对凉茶消费的行为和购买决策。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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