Vietnamese Consumers Search For Information Online: Some Research Hypotheses

Abstract

This study provided the proposed hypotheses to encourage researcher to do more study to gain knowledge of online information search behavior of Vietnamese customer. In online customer context, some psychology theories have proved its power in explaining customer action and there were lot of empirical research in the world supported this viewpoint. In addition, due to information available on the Internet, customers are willing to search product or service information online and this action is likely to be habitual behavior. Habit is special psychology construct and thus the empirically study to exam the role of this factor is pragmatic and urgent.