Eupsychian Management: Understanding the Paradigms to Empower Youth Labor Force

Abstract

“India is a very young country”, most of its population lies in the age range between 18-30 years making India one of the youth dominant labor force in the world. With the new age of passion, commitment, creativity, technology and drive among youths, youth manpower is here to stay. In the midst of current trends of globalization and urbanization in India, it is up to the youth intellects to utilize their energy towards business excellence directly influencing the nation’s GDP and growth. Attention of Gen Y job seekers does not prioritize money as their sole job agenda, they also focus on growing as a professional: psychologically, behaviorally and intrinsically. Eupsychian management is a part of theorist Abraham Maslow’s vision to see a time when organizations are managed by self-actualizing people and their zest results in psychologically conducive environments where employees are intrinsically motivated and empowered to achieve organizational goals and make societal contributions. In the current business trend, more and more companies are focusing on employee oriented culture to achieve organizational goals. The present paper aims to elaborate the concept of Eupsychian management and its relevance in Indian business excellence. This concept will be elaborated in two parts: Part I sheds light on the theoretical base and implications. It includes the historical grounds of Maslow’s work on Eupsychian management, assumptions of Eupsychian management policies and its inference on employee psyche and work morale. Part II illuminates applications of Eupsychian management through case studies of Indian companies and its impact on organizational essentials like work ethics, employee engagement, work-life balance, quality of working life, work culture and employee satisfaction. These case studies have been selected on the basis of 2015 survey of employee-friendly organizations by the Economic Times, Business Today and India Times News.