FORMATION OF COMMUNICATIVE COMPETENCE AND CORPORATE COHESION OF SERVICE STAFF

Abstract

The soft skills of employees, in particular the skills of effective communication, are key factors in the success of a service enterprise. At the same time, the atmosphere in which the work of the staff is carried out plays a special role. In many ways, it is determined by the level of development of the overall eco-culture of the organization, including team cohesion as a result of the interaction of all personnel. Corporate cohesion is the basic aspect of high-quality integration between personnel, which forms the attitude among employees and consciousness in mutual assistance and empathy. The article considers an effective model of team interaction that contributes to an increase in the level of corporate culture, the conditions for the formation of the foundation of corporate cohesion of employees within the overall eco-culture of the enterprise. Particular attention is paid to methods of stimulation, motivation, providing feedback on activities, assessing key performance indicators of personnel in the service sector. As an example, a practical training program is given to form the communicative competence of employees at service enterprises, aimed at improving the corporate culture within a multicultural team, strengthening the corporate culture at the enterprise, and improving the level of guest service, leading to profit growth.