Research on Development and Future Potential of Healthy Food in China

Abstract

With the development of society and economy, people pay more attention to the eating style, and healthy diet has become one of the hottest topics at present. This article mainly studies the Chinese health fast food market and analyzes the development trend of the market from different aspects. First of all, from the political and economic aspects, indicting that China advocates a healthy diet for all the people and the per capita income keeps growing. From a social point of view, people's attitudes towards healthy fast food also become positive with the increase of education level. As for technology, various new fresh-keeping technologies and the promotion of supply chain also provide a good foundation for the fast food industry. What's more, through the comparison of different companies and products at home and abroad, it is concluded that the characteristics of green food in China are different from those of other products, because China has different health needs and different ways of forming companies in the industry. Due to the lack of government regulation, consumers need to develop food awareness and form their own dietary decisions. With the development of new media, a new sales model comes into being, which creates a bigger sales platform for healthy fast food. The example of Shark Fit is introduced and analyzed to validate it. But for other healthy fast food start-ups, the biggest challenge is to establish a foothold in the competitive new media. Therefore, the healthy fast food industry in China still has huge potential for development.