Netnography Analysis of Consumer Sentiment Towards Panic Buying In The Early Period of the COVID-19 Virus Spread

2020 International Conference on Information Management and Technology (ICIMTech) Pub Date : 2020-08-01 DOI:10.1109/ICIMTech50083.2020.9211182

I. Indartoyo, D. Kim, B. Purwanto, Annetta Gunawan, Regina Eka Riantini, Diyurman Gea

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引用次数: 4

Abstract

COVID-19 has not only an impact on health aspects but also other issues, including the economy. At times of crisis that is full of challenges, individuals who prefer to compelled to do what needs to protected from the negativity caused by the disaster. One who managed to save himself in times of crisis caused a panic of buying that happens a lot in retail stores. Companies must study the efforts made by buyers related to panic buying that is happening around them. Companies can explore these insights through sentiments formed from social media user posts on social media platforms. This research explores consumer sentiment related to panic purchases using qualitative analysis with NVivo software. The results of a study of 647 posts on Twitter microblogging revealed that panic buying contained negative attitude. Based on the results of this analysis, there are tactical steps that can be taken by companies in supporting individual efforts to protect themselves from losses caused by the COVID-19 outbreak.

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新型冠状病毒传播初期消费者恐慌性购买情绪的网络图分析

COVID-19不仅对健康方面产生影响，还对包括经济在内的其他问题产生影响。在充满挑战的危机时刻，人们宁愿被迫做需要做的事情，以保护自己免受灾难造成的消极影响。一位在危机时刻设法自救的人引发了在零售商店经常发生的抢购恐慌。企业必须研究与他们周围发生的恐慌性购买相关的买家所做的努力。企业可以通过社交媒体用户在社交媒体平台上发布的帖子形成的情绪来探索这些见解。本研究利用NVivo软件进行定性分析，探讨与恐慌性购买相关的消费者情绪。对Twitter微博上647条帖子的研究结果显示，恐慌性购买包含消极态度。根据这一分析结果，公司可以采取一些战术步骤，支持个人努力保护自己免受COVID-19疫情造成的损失。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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2020 International Conference on Information Management and Technology (ICIMTech)

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