DIRECTIONS OF INNOVATIVE DEVELOPMENT OF RESTAURANT ENTERPRISES IN CRISIS CONDITIONS

Abstract

The article examines the main directions of innovative development of restaurant enterprises in crisis economic conditions. It is well-founded that innovations bring significant profits, but require special qualifications and high quality standards. Innovation centers in the food industry should be created in Ukraine in order to develop products that meet the new wishes and demands of consumers. It was determined that the management of innovative activities should become one of the leading areas of strategic management of restaurant enterprises.