Impact of social media on tourism industry in india

Abstract

Tourism is a great source of revenue for any country, and the media plays a critical role in promoting tourism in many ways, including information search, decision-making behaviors, and focusing on best practices for interacting with customers. Educational tourism is one of the fastest-growing sectors of travel and tourism, but it often goes overlooked by tourism professionals and marketers. The emergence of social media has caused a significant shift in marketing strategies. Individuals, corporations, Non-Governmental Organizations (NGOs), governments, and other organizations can use social media to view, produce, and share information, ideas, career interests, and other forms of expression in digital communities and networks. According to research, social media plays a vital role in promoting educational tourism, which improves and enhances a country's economic, social, political, and cultural life. This study proposes that, for destination visits, the variables of customer perceived value should be examined using the social networking approach.