Success Determinants of Open Innovation Partnerships between Car Manufacturers and Start-Ups in Germany

Elisabeth Stache, Georg Hauer, Patrick Harte
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引用次数: 1

Abstract

In a context of saturated markets, increasing price pressure, growing competition, changing preferences and consumption patterns, the automotive industry is evolving into a diversified mobility industry. This disruptive transformation challenges German car manufacturers to reinvent themselves and innovate in diverse directions. Since loose open-innovation (OI) partnerships with start-ups offer manufacturers not only flexibility but, more importantly, cutting-edge expertise from outside the traditional industry, they have become the partner of choice since 2010. Although incumbent-start-up partnerships are on the rise, the current literature scarcely addresses the challenges that arise from innovation cooperation with such disparate partners. Therefore, this study attempts to identify the success determinants to provide practitioners with guidance and contribute to close current gaps in literature. Based on a qualitative research design, in form of semi-structured expert interviews, key barriers and drivers concerning leadership, work methods, culture and intellectual property were identified. Considering the start-up´s, the incumbent´s and the interface´s perspectives, the paper provides a conceptual framework that illustrates the interrelations and challenges in open innovation partnerships. The start-up´s group expertise and maturity turned out to be a major driver for initiating collaboration. The key collaborative success drivers are agile work methods, the group´s internal cultural transformation, the interface´s autonomy, and a solid level of trust and openness between the involved parties. Besides practical recommendations, derived by the identified success factors, the paper constitutes a theoretical basis for further research.
德国汽车制造商与初创企业开放式创新伙伴关系的成功决定因素
在市场饱和、价格压力增加、竞争加剧、偏好和消费模式不断变化的背景下,汽车行业正在演变成一个多元化的移动行业。这种颠覆性的转变要求德国汽车制造商重塑自我,在不同的方向上进行创新。由于与初创企业建立松散的开放式创新(OI)合作伙伴关系不仅为制造商提供了灵活性,更重要的是,它们还提供了来自传统行业之外的尖端专业知识,因此自2010年以来,它们已成为制造商的首选合作伙伴。虽然现有的创业伙伴关系正在上升,但目前的文献几乎没有解决与这些不同的合作伙伴进行创新合作所带来的挑战。因此,本研究试图确定成功的决定因素,为从业者提供指导,并有助于缩小目前的文献差距。基于定性研究设计,以半结构化专家访谈的形式,确定了领导、工作方法、文化和知识产权方面的主要障碍和驱动因素。考虑到初创企业、现有企业和接口的观点,本文提供了一个概念框架来说明开放式创新伙伴关系中的相互关系和挑战。这家初创公司的团队专业知识和成熟度最终成为发起合作的主要推动力。协作成功的关键驱动因素是敏捷的工作方法、团队内部的文化转型、界面的自主性,以及相关各方之间坚实的信任和开放程度。本文通过对成功因素的分析,提出了切实可行的建议,为进一步的研究奠定了理论基础。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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