The Uses of Social Media in Journalism Practices: The Reversed-Agenda Setting on Television News Production

Bintan Humeira, Andika Ramadhan
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引用次数: 1

Abstract

This article aims to examine the use of social media by television journalists in Indonesia (Kompas TV) in the broadcast production process and the implications for changing the influence of the media on the public agenda. This research uses an agenda-setting perspective in the internet era and an in-depth interview method with senior journalists and broadcast producers. The results show that using social by journalists includes pre-production to post-production activities. From the type of information source, journalists often use four social media accounts: social media accounts belonging to influencers, community leaders (politicians, observers, or academics), institutions, and communities. This study also shows that conversations on social media are a means for the press to find issues of public concern and ultimately affect news content. Furthermore, this study supports the concept of a reversed-agenda setting in that the media is no longer dominant in determining the public agenda. On the other hand, the public has the power to decide on their agenda, not depending on the media. Public opinion often influences media coverage. Moreover, the logic of the digital space that emphasizes user engagement as a measure of popularity makes taking sides with the public important to increase digital traffic and has the potential to provide economic benefits. In addition, this research also finds that journalists often access social media accounts belonging to mainstream media as a source of information rather than visiting news sites owned by the media. It shows that social media allows for a more significant intermedia agenda-setting effect.
社交媒体在新闻实践中的应用:电视新闻生产的反议程设置
本文旨在检视印尼电视记者(Kompas TV)在广播制作过程中使用社交媒体的情况,以及改变媒体对公共议程影响的影响。本研究采用互联网时代的议程设置视角,对资深记者和广播制作人进行深度访谈。研究结果表明,新闻工作者对社交媒体的使用包括制作前到制作后的活动。从信息来源的类型来看,记者通常使用四种社交媒体账户:属于影响者的社交媒体账户、属于社区领袖(政治家、观察家或学者)的社交媒体账户、属于机构的社交媒体账户和属于社区的社交媒体账户。本研究还表明,社交媒体上的对话是媒体发现公众关注的问题并最终影响新闻内容的一种手段。此外,本研究支持反向议程设置的概念,因为媒体不再在决定公共议程方面占主导地位。另一方面,公众有权决定自己的议程,而不是依赖于媒体。舆论常常影响媒体的报道。此外,数字空间的逻辑强调用户参与度作为受欢迎程度的衡量标准,这使得站在公众一边对增加数字流量很重要,并有可能提供经济效益。此外,本研究还发现,记者经常访问属于主流媒体的社交媒体账户作为信息来源,而不是访问媒体拥有的新闻网站。这表明社交媒体允许更显著的媒介议程设置效应。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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