Speed dating, love letters, and couples interviews: how to get the spark back in user research methods

Abstract

Many researchers find themselves in a methodological rut and end up using the same tried-and-true user research methods, such as usability studies or interviews. Though these methods have their merits, there are times when asking questions directly may not suffice or researchers simply have trouble getting to the insights that are needed. This two-hour tutorial will focus on teaching creative methods that can spark new conversation or illuminate different insights. We will focus on three methods: speed-dating, love letters, and couple interviews. These methods are particularly effective for researchers and practitioners who study personal topics such as communication messaging apps and websites. The tutorial will provide a useful toolkit of creative methods and best practices.