Business models for travel emediaries: examining and applying theoretical frameworks

Abstract

This article describes a study that has explored the body of literature on eBusiness models and placed this in the context of the development of travel eMediaries (online intermediaries). The work provides an addition to knowledge in the area and lays part of the foundation for in-depth study of business models and business performance in online intermediation in this sector. The article identifies the most significant definitions and categories of eBusiness models and considers their application through selected eMediaries in the American, European, and Asia Pacific markets. Key areas for further research are suggested, including proposed work from the authors on analysis of determinants of competitive advantage for eMediaries and their networks.