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Marketing capabilities revisited: a resource-based study in the automotive industry

Proceedings of The 5th International Conference on Management, Economics and Finance Pub Date : 2022-07-08 DOI:10.33422/5th.icmef.2022.07.200
Rıfat Kamaşak
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重新审视市场营销能力:汽车行业的资源基础研究
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Proceedings of The 5th International Conference on Management, Economics and Finance
Proceedings of The 5th International Conference on Management, Economics and Finance
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