Privileged Mexican migrants in Europe: Distinctions and cosmopolitanism on social networking sites

Abstract

This article examines the ways in which classed distinctions are related to the construction of increasingly cosmopolitan identities on Social Networking Sites (SNSs) amongst Mexican migrants from relatively privileged backgrounds living in Europe. It centres on how user demographics shape many of the concerns and outcomes pertaining to the use of SNSs. It considers the implications of the fact that SNSs are predominantly used by a demographic considered as non-marginalized, mobile and as possessing relatively privileged economic, cultural and social backgrounds. It analyses the ways in which online identities are constructed on SNS profiles using multimedia content to represent specific lifestyles and cultural practices that are used to make distinctions amongst participants, and are related to social, cultural and economic capital. A critical analysis is presented as to how users represent cosmopolitan identities online through the display of tastes and lifestyles in SNS content and into how these representations relate to users’ privileged positions in Mexican society. Bourdieu’s concept of distinction is used to emphasize the utility of considering different forms of capital in analysing the use of SNSs and profile content generated by a specific demographic. This article demonstrates how the analysis of SNS use may contribute towards an understanding of how classed distinctions are made based on this use and of how users negotiate the posting of profile content according to these distinctions and manage (select, edit and share) their representations.