Cell phone based geographical advertisement system (CGAS)

Abstract

Advertisement is an integral part of a successful business. Since the start of the world, the method of advertisement changed its forms as well as platforms. Earlier, it was in the form of paintings on walls and banners, and then in the form of commercials on radio and then on Television and now on internet. CGAS is based on developing a new type of advertisement system for general hand held devices used for mobile communication such as cell phones, PC phones, PDA phones etc. The aim of this research is to develop a software application through which a cellular phone user can query his Point of Interest (POI) such as universities, hotels, shopping malls, super stores etc. using an interactive map. POI's are registered clients who want to advertise their services. As a search result, the POI will appear as flashing spots on the map of the targeted city and enables the user to gather different kind of information related to the concerned POI such as phone numbers, email address, location etc. User is facilitated to call, SMS, email or open the website of that POI in a web browser, etc. using his or her cellular phone.