TECHNOLOGIES OF FORMING A POSITIVE IMAGE OF A PRESCHOOL INSTITUTION AND ITS HEAD IN THE CONDITIONS OF OBJECTIVE CHANGE

Svitlana Popychenko
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Abstract

The article actualizes the problem of forming a positive image of a preschool institution and its head in the conditions of objective changes caused by the modernization of this educational system part. The analysis of approaches has been carried out to define the notion of the image and its influence on the competitiveness of the institution has been substantiated. It is important to refer to the Basic Component of Preschool Education (New Edition), that proclaims the education of a child to be a starting platform for personal development, the first and mandatory step in the continuing educational system. The article reveals the notion of the image of a preschool educational institution. It is aimed at studying the components of the image and evaluating their impact on the effectiveness of the institution functioning. The indicators that characterize the state of the corporate image of a preschool educational institution are determined. The factors that affect the image of the institution are analyzed. The author outlines the personal image peculiarities of the head of the institution. She identifies some business, professional and personal qualities that contribute to the formation of his or her positive image. Technologies of forming a positive image of both a preschool educational institution and its head are proposed. Special attention is paid to the technologies of forming an internal image of a preschool educational institution, such as forming a creative team to give educational services; improving pedagogical skills and the culture of personnel; establishing the optimum interpersonal relations within the staff, etc. The author analyses the technologies of establishing an external image of the institution as well, e.g.: improving the interaction between an institution and administrative bodies, public, childrenʼs families; participating in presentations, exhibitions of educational services; advertising. The article presents the technology of forming a positive image of the head, covering two stages: primary ‒ self-presentation through externally expressed features and secondary ‒ forming an image within activities and interpersonal interaction. It has been concluded that only a head, capable of applying progressive approaches, innovation, creativity, professional and personal self-realization can ensure a highly-qualified image and modernization of the institution headed by him. Keywords: image, the image of a preschool educational institution, Basic Component of Preschool Education, the image of a head, components of the image, peculiarities of the personal image, indicators of the corporate image, technologies of forming a positive image.
在客观变化的条件下形成幼儿机构及其负责人正面形象的技术
本文从教育体制部分现代化所带来的客观变化出发,对幼儿机构正面形象及其主体形象的塑造问题进行了具体探讨。对形象概念的界定方法进行了分析,并证实了形象对机构竞争力的影响。重要的是要参考《学前教育基本组成部分(新版)》,它宣布儿童教育是个人发展的起始平台,是继续教育系统的第一步和强制性步骤。本文揭示了学前教育机构形象的概念。它的目的是研究形象的组成部分,并评价它们对机构运作效率的影响。确定了表征学前教育机构企业形象状况的指标。分析了影响高校形象的因素。作者概述了该机构负责人的个人形象特点。她指出了一些商业、专业和个人品质有助于他或她的积极形象的形成。提出了塑造学前教育机构和学前教育负责人正面形象的方法。特别关注形成学前教育机构内部形象的技术,如组建创意团队提供教育服务;提高教学技能和人员文化;在员工内部建立最佳的人际关系等。作者还分析了建立机构外部形象的技术,如:改善机构与行政机关、公众、儿童家庭之间的互动;参加教育服务讲座、展览;广告。文章介绍了头部正面形象的形成技术,包括两个阶段:第一阶段——通过外在表现的特征自我呈现,第二阶段——在活动和人际互动中形成形象。结论是,只有一个能够运用进步方法、创新、创造、专业和个人自我实现的领导人,才能确保他所领导的机构的高质量形象和现代化。关键词:形象,学前教育机构形象,学前教育的基本组成部分,头部形象,形象的组成部分,个人形象的特点,企业形象的指标,正面形象形成的技术
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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