{"title":"TECHNOLOGIES OF FORMING A POSITIVE IMAGE OF A PRESCHOOL INSTITUTION AND ITS HEAD IN THE CONDITIONS OF OBJECTIVE CHANGE","authors":"Svitlana Popychenko","doi":"10.31499/2706-6258.1(5).2021.235203","DOIUrl":null,"url":null,"abstract":"The article actualizes the problem of forming a positive image of a preschool institution and its head in the conditions of objective changes caused by the modernization of this educational system part. The analysis of approaches has been carried out to define the notion of the image and its influence on the competitiveness of the institution has been substantiated. It is important to refer to the Basic Component of Preschool Education (New Edition), that proclaims the education of a child to be a starting platform for personal development, the first and mandatory step in the continuing educational system. The article reveals the notion of the image of a preschool educational institution. It is aimed at studying the components of the image and evaluating their impact on the effectiveness of the institution functioning. The indicators that characterize the state of the corporate image of a preschool educational institution are determined. The factors that affect the image of the institution are analyzed. The author outlines the personal image peculiarities of the head of the institution. She identifies some business, professional and personal qualities that contribute to the formation of his or her positive image. Technologies of forming a positive image of both a preschool educational institution and its head are proposed. Special attention is paid to the technologies of forming an internal image of a preschool educational institution, such as forming a creative team to give educational services; improving pedagogical skills and the culture of personnel; establishing the optimum interpersonal relations within the staff, etc. The author analyses the technologies of establishing an external image of the institution as well, e.g.: improving the interaction between an institution and administrative bodies, public, childrenʼs families; participating in presentations, exhibitions of educational services; advertising. The article presents the technology of forming a positive image of the head, covering two stages: primary ‒ self-presentation through externally expressed features and secondary ‒ forming an image within activities and interpersonal interaction. It has been concluded that only a head, capable of applying progressive approaches, innovation, creativity, professional and personal self-realization can ensure a highly-qualified image and modernization of the institution headed by him. \nKeywords: image, the image of a preschool educational institution, Basic Component of Preschool Education, the image of a head, components of the image, peculiarities of the personal image, indicators of the corporate image, technologies of forming a positive image.","PeriodicalId":146718,"journal":{"name":"Psychological and Pedagogical Problems of Modern School","volume":"20 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Psychological and Pedagogical Problems of Modern School","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.31499/2706-6258.1(5).2021.235203","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
The article actualizes the problem of forming a positive image of a preschool institution and its head in the conditions of objective changes caused by the modernization of this educational system part. The analysis of approaches has been carried out to define the notion of the image and its influence on the competitiveness of the institution has been substantiated. It is important to refer to the Basic Component of Preschool Education (New Edition), that proclaims the education of a child to be a starting platform for personal development, the first and mandatory step in the continuing educational system. The article reveals the notion of the image of a preschool educational institution. It is aimed at studying the components of the image and evaluating their impact on the effectiveness of the institution functioning. The indicators that characterize the state of the corporate image of a preschool educational institution are determined. The factors that affect the image of the institution are analyzed. The author outlines the personal image peculiarities of the head of the institution. She identifies some business, professional and personal qualities that contribute to the formation of his or her positive image. Technologies of forming a positive image of both a preschool educational institution and its head are proposed. Special attention is paid to the technologies of forming an internal image of a preschool educational institution, such as forming a creative team to give educational services; improving pedagogical skills and the culture of personnel; establishing the optimum interpersonal relations within the staff, etc. The author analyses the technologies of establishing an external image of the institution as well, e.g.: improving the interaction between an institution and administrative bodies, public, childrenʼs families; participating in presentations, exhibitions of educational services; advertising. The article presents the technology of forming a positive image of the head, covering two stages: primary ‒ self-presentation through externally expressed features and secondary ‒ forming an image within activities and interpersonal interaction. It has been concluded that only a head, capable of applying progressive approaches, innovation, creativity, professional and personal self-realization can ensure a highly-qualified image and modernization of the institution headed by him.
Keywords: image, the image of a preschool educational institution, Basic Component of Preschool Education, the image of a head, components of the image, peculiarities of the personal image, indicators of the corporate image, technologies of forming a positive image.