Employee Online Surveys: Satisfaction, Engagement, Loyalty, and Readiness for Personal Branding

Abstract

Employee engagement is understood by us as the highest stage of commitment. In our understanding, this is such a physical, emotional and intellectual state that can motivate employees to perform their work as efficiently as possible. Achieving employee engagement is a guarantee of the efficient operation of the company and its long-term competitiveness. In order to analyze the individual components of an employee’s commitment to the company in recent years, online survey systems have become popular around the world. We identified eight key areas of employee surveys. We conducted a comparative substantive analysis of five software products based on online surveys of employees and revealed one common drawback. This disadvantage lies in the fact that little attention is paid to such a stage in the life cycle of an employee in an organization as readiness for a career and personal branding. We proposed a direction and tools for such an analysis with testing the effectiveness of the stage for 340 employees. You can be sure that the study of readiness for personal branding provides an opportunity to identify and evaluate the career potential of an employee and increase his level of loyalty in the long term to the highest commitment to the company.