Quality of Education as a Factor of University Competitiveness

A. L. Drondin
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Abstract

The strategic orientation of any modern educational organization is to achieve competitive advantages in the market of educational services. The competitiveness of the university is directly dependent on the quality of its educational services. Evaluation of the quality of education, in turn, goes to such concepts as the rating of the university and its accreditation. Discussion of this area of higher education is actively conducted in the academic community, but its research, especially in the realities of the digital economy, is insufficient, which makes this publication relevant. The purpose of the study is to identify the actual features of achieving high competitiveness in the conditions of digital transformation by a domestic university. To do this, it is necessary to analyze the existing experience of Russian higher education in terms of responding to the challenges of digital transformation and develop recommendations for achieving high quality education in modern conditions. The research methodology is based on the theoretical foundations of professional education and the competitiveness of Russian universities. The article analyzes the domestic and international experience in assessing the quality of education, while proving that the main criterion for assessing the competitiveness of a university is the quality of learning outcomes. Methods of comparative analysis, observation and generalization are used. The study proves that modern Russian higher education does not always adequately respond to the challenges and opportunities of digital transformation. A number of systemic problems hindering the achievement of high quality of modern higher education are identified. The necessity of combining the introduction of innovative technologies of the educational process with the preservation of the advantages of traditional education is confirmed. Promising directions of constructive interaction of the university with the most important stakeholders of higher education – employers are proposed.
教育质量是大学竞争力的重要因素
任何现代教育组织的战略取向都是在教育服务市场中获得竞争优势。大学的竞争力直接取决于其教育服务的质量。反过来,对教育质量的评估涉及到大学的评级和认证等概念。学术界对高等教育这一领域的讨论正在积极进行,但其研究,特别是在数字经济的现实中,是不够的,这使得本出版物具有相关性。本研究的目的是找出国内大学在数字化转型条件下实现高竞争力的实际特征。为此,有必要分析俄罗斯高等教育在应对数字化转型挑战方面的现有经验,并提出在现代条件下实现高质量教育的建议。研究方法以专业教育和俄罗斯大学竞争力的理论基础为基础。本文分析了国内外评价教育质量的经验,论证了评价大学竞争力的主要标准是学习成果质量。采用对比分析法、观察法和泛化法。该研究证明,现代俄罗斯高等教育并不总是充分应对数字化转型的挑战和机遇。指出了阻碍现代高等教育实现高质量目标的一些体制性问题。在教育过程中引入创新技术与保留传统教育优势相结合的必要性得到了确认。提出了大学与高等教育最重要的利益相关者——雇主之间建设性互动的有希望的方向。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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