Popular Culture and Communication Ethics

Abstract

Ethics that is possible to be considered as an element which would contribute to media in terms of quality signifies the core values in sense of journalism, and hence, it can represent the bond established with reality and truth. It has been an issue how much the individuals whose perception of reality is built through the media get close to and far away from the truth, and this reflects the difference or the relation between absolute fact and what is presented in the media. Umberto Eco, in his novel titled Numero Zero, focused on how patrons, using power of media with the aim of making profits by assuming transformative power of newspapers, have twisted the truth in the news. And in this chapter, the authors deal with Numero Zero written by Eco and make a discussion on communication ethics through the book, which is analyzed descriptively.