KOMUNIKASI POLITIK POLITISI PARTAI ( Studi Kasus Presentasi Diri Politisi DPP Partai Golkar Pada Pemilu 2019)

Abstract

This study aims to communicate political party politics. Self-presentation study of Golkar Party Politicians in the 2019 Election. The type of research used is qualitative. The method used in the case study. This research was conducted at the office of the Central Executive Board of the Golkar Party, West Jakarta. The results of this study were summarized into five points, as follows; First, elections are a political constellation filled with nuances of the image of politicians as well as political strategic steps at the executive level. As a political party that has been well consolidated, the Golkar Party is expected to have a capable capacity when it comes to having the image of the figures it has. So we need a leader who has a new breakthrough with a style and approach in leading that must be better than his predecessor.