The human factors affecting the acceptance of business intelligence us behavioral ing the behavioral model of reasoned action theory

Abstract

In the world of today, business intelligence offers the possibility to convert data into useful intelligence and awareness for organizations, thereby enabling them to make prompt and prudent decisions. Factors affecting the adoption of business intelligence along with the assessment of their impact could, undoubtedly, be absolutely imperative for organizations. Among factors influencing the adoption of business intelligence, this paper discusses human factors that affect the adoption of business intelligence by taking advantage of a behavioral model of the reasoned action theory. In detail, a survey of 375 managers supported the proposed model. The Results demonstrated that that ideas associated with a person have a significant impact on behavioral attitude. To explain, Self-efficacy, awareness level, beliefs of the individual, subjective norms, and attitudes have a significant effect on intentionality. Furthermore, actual behaviour is significantly impacted by self-efficacy, awareness level, beliefs of the individual, and intentionality. However, awareness level and experience have no significant impact on behavioral attitude. Taking account of empirical findings, this study to present theoretical and management approaches for organizations.