A measure based pricing framework for data products

Web Intell. Pub Date : 2021-03-24 DOI:10.3233/WEB-210446
Yazhen Ye, Yao Zhang, Guohua Liu, Yangyong Zhu
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引用次数: 2

Abstract

It has been widely recognized that data can be viewed as a kind of assets. But accounting for data assets and pricing data transactions are still difficult due to the lack of reasonable measurements of datasets or data products. Literatures of data pricing mainly focus on traditional pricing models including models basing on contents of data, demand of market, data quality, etc.. However, due to the particularity of data, the above models may not coincide with the measure theory and thus suffer from some problems. For example, they do not consider how to price datasets sharing common contents; whether we should pay for a repeat purchase; and how to define peak-valley tariff formally for usage-based pricing. To tackle the above problems, in this paper, we formally define measure spaces for datasets and data products. Specifically, we introduce the measures on discrete, continuous and product data spaces respectivaly. Further we introduce the integral and propose a measure based pricing framework for data products. Our work is parallel to existing pricing models. We fouce on how to measure data, and pricing data is a natural extension by integrating the unit price function under the measure. In contrast, existing models focus on determining total prices directly by considering lots of factors like contents of data, demand of markets, etc. By doing analyses on several real-world applications and cases, we prove the effectiveness and generality of our proposal.
基于度量的数据产品定价框架
人们已经广泛认识到数据可以被视为一种资产。但是,由于缺乏对数据集或数据产品的合理度量,数据资产的核算和数据交易的定价仍然很困难。数据定价的文献主要集中在传统的定价模型上,包括基于数据内容的定价模型、基于市场需求的定价模型、基于数据质量的定价模型等。但由于数据的特殊性,上述模型可能与测度理论不一致,存在一定的问题。例如,他们没有考虑如何为共享内容的数据集定价;我们是否应该为重复购买买单;以及如何正式定义峰谷电价以实现基于使用量的定价。为了解决上述问题,本文正式定义了数据集和数据产品的度量空间。具体地,我们分别介绍了离散数据空间、连续数据空间和乘积数据空间上的测度。进一步,我们引入了积分,并提出了一个基于度量的数据产品定价框架。我们的工作与现有的定价模式是平行的。我们关注的是如何度量数据,定价数据是通过对度量下的单价函数进行积分的自然延伸。相比之下,现有模型侧重于通过考虑数据内容、市场需求等多种因素,直接确定总价格。通过对几个实际应用和案例的分析,证明了该方法的有效性和通用性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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