The Effects of the Brand Experience to the Smartphone User's Emotional Attachment to Brands : Focusing on the Moderating of Period of Use and the Meditation of Amount of Use, Variety of Use
{"title":"The Effects of the Brand Experience to the Smartphone User's Emotional Attachment to Brands : Focusing on the Moderating of Period of Use and the Meditation of Amount of Use, Variety of Use","authors":"Kyung-Goo Yoon","doi":"10.15723/jcps.47.2.201608.1","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":228567,"journal":{"name":"journal of consumer policy studies","volume":"47 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2016-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"journal of consumer policy studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.15723/jcps.47.2.201608.1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}