Selection of Business Major at the National University of Lesotho

Abstract

The study examined factors that influenced students’ selection of a business major to assess the impact on a decision to major in accounting, Human Resources Management (HRM) or marketing. A sample of 174 was selected, through a stratified probability sampling technique. A total of 127 questionnaires were returned representing a response rate of 73%. A factor analysis produced two factors: Personal Interest in the Subject (PIS) and Job Prospects (JPF).PIS has a major impact than JPF. The one-way ANOVA determined that PIS has a significant influence on the choice of accounting and HRM and not for marketing major while JPF did not have an impact on the selection of any three business majors. The results suggest a need for review of promotion of business majors in order to achieve wellbalanced supply of students for the different business industry’s skills needs.