The Effects of Culture on Expatriates' Perceived Image of the Tourism Destination

Abstract

The opening of borders and the globalization have facilitated the transition of expatriate employees in the tourism field. The appearance of this phenomenon has spawned several consequences such as changing the level of perceived service quality; it has influenced also the perceived image of the tourist destination. Since the choice of destination is large, this needs more focus on factors that can influence it. The objective of this paper is to propose an appropriate model, presenting the effects of culture expatriates on the choice of the destination. Based on a quantitative survey of 400 Internet users; our results show that the culture of expatriates influences the destination’s perceived image.