Social Business: Means of Sustainability and Ways to Success

Abstract

Social business becomes an innovative and sustainable tool to provide solutions for different social problems. Although it is receiving a huge attention, there is a lack of studies about the main drivers of social businesses models and the keys of success. Depending on literature review and deep descriptive analysis, this study will provide main drivers and some keys of success of sustainable social businesses models. Results suggest eight main drivers of social business which are customer centricity, quality, social needs, latent demands, incidental gains, innovation through partnerships, inspirations from initiatives and collaborative eco-systems. Findings also reveal four key success factors which are social goals, collaboration, simplicity and start from home. Generally, this study discussing the development of social businesses for empowerment and enhancing the quality of life and economic development in the developing countries.