Enterprise Marketing Strategies Transformation Enabled by Information Technology

Abstract

In the information technology era, many enterprises have to change their marketing strategies. The paper is to discuss how enterprises' marketing strategies have been changed to adapt to the current business trend, and to realize their business value and competitive advantages. We analyzed the transformation of marketing in E-Commerce era, covering marketing concepts, marketing medium, and marketing model. At the end of the paper, a prediction of future development of Electronic Marketing is given.