Change in IT world with the evolution of social media using Big Data

S. Rawat, Shivam Jindal, Ram Shankar Moorti, Yash Mangal, N. Saxena
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引用次数: 4

Abstract

Social media has come to change the way we perceived digital marketing, CRM, SEO and various other fields of IT. From hiring policies to crowd-sourcing campaigns, social media has become very influential. Corporates have also shown keen interest in using social media to achieve their business objectives, since it saves a lot of time, money, manpower and training and resources to handle consumer relations. This paper aims at optimizing the use of social media and analyze the recent trends to recommend the best course of action to manage social media and to use it to achieve corporate goals involving customer interaction.
随着社交媒体使用大数据的演变,IT世界发生了变化
社交媒体已经改变了我们对数字营销、客户关系管理、搜索引擎优化和其他IT领域的看法。从招聘政策到众包活动,社交媒体已经变得非常有影响力。企业也对使用社交媒体来实现他们的商业目标表现出浓厚的兴趣,因为它节省了大量的时间、金钱、人力、培训和资源来处理消费者关系。本文旨在优化社交媒体的使用,并分析最近的趋势,以推荐管理社交媒体的最佳行动方案,并利用它来实现涉及客户互动的企业目标。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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