Empirical research on the comprehensive growth evaluation of publishing listed companies in China

Abstract

This paper selects 12 publishing listed companies in China as research sample, uses the factor analysis method to make a comprehensive evaluation and comparative analysis of the growth of publishing listed companies in 2012-2013 according to four respects including profitability, operation ability, debt paying ability and development ability. Finally, we find that the profitability is not strong for traditional publishing business which needs the transformation and upgrade of the profit model; the growth quality of main business income is not high and the economies of scale is not significant; the debt financing ratio is too low and the efficiency of the use of funds is poor; the learning ability and strain capacity need to be improved to keep the firm growth vigor.