What Factors Facilitate Online Buying?

Abstract

Internet usage continues to grow at an exponential rate, and it is essential for the companies to have an online presence in order to remain competitive in the dynamic environment. It is imperative for the companies, to investigate and understand the factors that influence the decision to purchase online, in order to maximize the effectiveness of their marketing efforts. The objective of this paper is to explore the various factors that influence the decision of the customers to shop online.