Analysis of Diversification strategy of Apple Inc

Jiaheng Gao
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Abstract

In order to study how Apple can quickly improve its own advantages and become a leader in the digital realm, this paper analyzes the different stages of Apple’s diversified products and services as well as its diversified strategy, it is found that the external causes of Apple’s diversification are strategic industry transfer, scope economic benefit, tactical development, tax advantage and the influence of government anti-monopoly measures.The internal motivation of Apple’s diversification is to make full use of the remaining resources, to spread the risk, to reduce the gap between the target and the transaction cost./nThe role of Apple’s diversification strategy: one is to spread risk, improve operational security. The second is to help Apple move into promising new industries. Third, it is conducive to promoting the development of Apple’s original business, to achieve synergy./nIn this paper, the case of Cook Cook’s acquisition of Didi horizontal expansion of the company’s business, the analysis is to reduce management risk, improve compensation and benefits for the diversification of motivation./nThrough the analysis of the internal and external environment, we can see that the diversification strategy implemented by Apple can be adapted to the resources, core competitiveness and the opportunities and threats in the national system and competitive environment, this gives Apple a strategic advantage.
苹果公司多元化战略分析
为了研究苹果如何快速提升自身优势,成为数字领域的领导者,本文分析了苹果多元化产品和服务的不同阶段以及多元化战略,发现苹果多元化的外部原因是战略性产业转移、范围经济效益、战术性发展、税收优势和政府反垄断措施的影响。苹果多元化的内在动机是充分利用剩余资源,分散风险,缩小目标与交易成本之间的差距。苹果多元化战略的作用:一是分散风险,提高运营安全性。第二是帮助苹果进入有前景的新行业。第三,有利于促进苹果原有业务的发展,实现协同效应。本文以库克收购滴滴横向扩张公司业务为例,分析是为了降低管理风险,提高薪酬和利益多元化的动机。/n通过对内外环境的分析,我们可以看到,苹果公司实施的多元化战略能够适应国家体系和竞争环境中的资源、核心竞争力以及机遇和威胁,这使得苹果公司具有战略优势。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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