Social media users privacy protection from social surveillance using Blockchain Technology

Abstract

Due to rapid technology improvements, an increasing number of people are being connected to the digital world. Considering other parts of life, the internet has grown increasingly vital to Indians. More than 4.39 billion people use the internet, and almost 70% of them use social media on smartphones, tablets, laptops, and other computers. Management, staff, and users all play an important role in information security. As a result, the human has become the weakest point in the digital environment. Human understanding and behavior are essential for successful and efficient usage of technology. The human aspect can be divided into two categories: one in which humans are directly involved in the system in some way, and the other in which they are not. The end users' lack of understanding, belief, conduct, and inappropriate use of technology are the other specific variables. Users desire security, flexibility, and simplicity of use all at the same time. Finding a balance between all these criteria is extremely difficult for any business or service provider. Users must be willing to give all information, including personal and sensitive information, in order to be online. The future is expected to be data-centric and data-driven. Data, according to researchers, is the new fuel that will drive technology forward. As a result, service providers have become accustomed to organizing the data for computational and surveillance purposes. It is time for data to be protected and confidentiality to be respected. The most significant aspect of this issue is the user's concern in deciding whether to share the data. If exchanging data is required, should the customer be able to track who has accessed the data? After that, the user should have a say in who gets access to the information and who does not. So, these are the numerous issues that require research and the development of a robust solution that places data control in the hands of the user. One of the regulations that deals with data protection and user privacy is the GDPR. This regulation must be made mandatory in all countries, including India. Using blockchain technology, the authors discuss various approaches for protecting user privacy and controlling data access. The authors also attempt to propose a different strategy to resolving the privacy and security issues using blockchain technology in a modified and enhanced manner.