Impression-Motivated News Consumption

S. Winter
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引用次数: 7

Abstract

Abstract. Social networking sites (SNS) such as Facebook are increasingly used as sources of news. The present research aimed to investigate whether this new media context affects the way in which readers process news articles and form their opinions on current debates. In an application of the heuristic-systematic model of persuasion, it was assumed that the high salience of self-presentation and interpersonal contacts in social media triggers an impression-motivated mode of reasoning in which readers base their attitudes more strongly on the majority opinion and social pressures. In a pre-registered laboratory experiment ( N = 210) in which participants read a news article, the media context (SNS vs. SNS with anticipation of future interaction vs. online news site) and the valence of the displayed user comments (positive vs. negative) were varied as between-subject factors. It was hypothesized that user comments are more influential when being logged in to Facebook than on classic online news sites, particularly when expecting future opinion expression about the topic and among people with a strong self-monitoring tendency. Results showed significant effects of comment valence on readers’ attitudes and valence of thoughts, however, this pattern also occurred in the setting of online news sites and was not moderated by self-monitoring. Findings are discussed with regard to the theoretical predictions of the heuristic-systematic model on following the majority opinion and practical implications for an informed citizenry.
印象驱动的新闻消费
摘要像Facebook这样的社交网站(SNS)越来越多地被用作新闻来源。本研究旨在调查这种新媒体环境是否会影响读者处理新闻文章的方式,并形成他们对当前辩论的看法。在一项启发式系统说服模型的应用中,假设社交媒体中高度突出的自我表现和人际交往引发了一种印象驱动的推理模式,在这种模式中,读者的态度更强烈地基于多数意见和社会压力。在一项预先注册的实验室实验(N = 210)中,参与者阅读一篇新闻文章,媒体背景(SNS vs.期待未来互动的SNS vs.在线新闻网站)和显示的用户评论的效价(积极vs消极)作为受试者之间的因素而变化。假设用户评论在登录Facebook时比在经典的在线新闻网站上更有影响力,尤其是在期待未来对该话题的意见表达时,以及在具有强烈自我监控倾向的人群中。结果显示,评论效价对读者的态度和思想效价有显著影响,然而,这种模式也出现在在线新闻网站的设置中,并且不受自我监控的调节。研究结果讨论了启发式系统模型对遵循多数意见的理论预测和对知情公民的实际影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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