Comparative color analysis of icons and logos

Abstract

In the field of design, both logo and icon are the most common visual symbols. Among them, the logo is more commercial, and its purpose is to spread the value connotation of the brand. At the same time, the icon has more substantial functionality, which makes it easier for users to identify and Understand the functions of related products. In order to explore whether there are some potential human factors or design guidelines when designers are designing an icon or logo, which may cause the difference in colour between the two, this article attempts to combine image processing technology to analyze the colour characteristics of the logo and icon image And research. We extracted features such as colour moment and brightness. We used a machine learning classifier to prove that the two colour features are quite different. This research can be used as the basis for quantitative research on the difference between logo and icon. At the end of the paper, we have a prospect for future research.