{"title":"The strategy and financial analysis of Luckin Coffee","authors":"Ming-kuan Yang, Yinghan Lv","doi":"10.36012/EMS.V1I1.957","DOIUrl":null,"url":null,"abstract":"Luckin breaks through the traditional mode and creates the miracle of the new retail mode of coffee.We analyze this new retail mode from different aspects: Luckin爷s operating strategy, competitor, SWOT analysis and so on, and we also give some suggestions that can help Luckin deal with some potential problems and seize the opportunity.","PeriodicalId":230755,"journal":{"name":"Economics and Management Science","volume":"9 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"6","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Economics and Management Science","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.36012/EMS.V1I1.957","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 6
Abstract
Luckin breaks through the traditional mode and creates the miracle of the new retail mode of coffee.We analyze this new retail mode from different aspects: Luckin爷s operating strategy, competitor, SWOT analysis and so on, and we also give some suggestions that can help Luckin deal with some potential problems and seize the opportunity.