Evolution of Transformation Approaches of the Consumption During Public Relations Informatization

Abstract

The conditions of the modern economy often dictate the inherent use of digital technologies based on the management of information on different scales, quality, structure and nature in the field of consumer processes. Modern information can become a measure of measurement, boundaries, expanding and cutting consumption volumes, which determines qualitatively new formats of objects and subjects of this sphere. Reproduction processes in the economy today are based not on the rule of "limited resources", but on the new paradigm of "information overabundance", on which it is necessary to build effective consumer practices. This trend creates a demand for information technology, and they, in turn, transform the sphere of consumption. This article aims to develop the theory of consumption based on the systematization of modern trends in the transformation of the role and place of consumer processes at each stage of the evolutionary development of social relations, as well as to classify the main research approaches and identify signs of the consumption sphere to form an image of a new consumption model in the context of global informatization. This research is based on the interaction of the fundamental theory of consumption and the theory of the development of the information economy using subject-object, structural-functional, historical and logical research methods, as well as methods of abstraction, systematization and classification.