Investigating about Consumers’ Attitudes to Green Children's Toys Products in Vietnam

Abstract

The literature on plastic watse recently focus upon products such as plastic bag and plastic straw. However, there are products that create a very huge amount of waste such as plastic children's toys, have not received proper attention. Also, the need of green products for children's toys is essential since plastic children's toys were proved that contain heavy metals which are potential sources risk to children’s health. Therefore, this research aims at pioneering in doing investigate about consumer attitudes to plastic and environmentally friendly children's toys in Ho Chi Minh city, Vietnam. Also, propose green marketing activities for children's toy companies to become the leading recognized brand in the line of environmentally friendly product. A survey was conducted in Ho Chi Minh City in December 2019 with 200 respondents to assess their attitudes towards green products, especially green products for children. Based on the rationale and survey results, the research conclude that consumers’ attitudes towards green products and their level of interest in the current environmental situation are very positive. Respondents did understand the concept of green products in detail and pay much attention to famous green campaings and products. And there are statistics prove the high consumer awareness of environmentally friendly plastic toys. This forward-looking insights can create the potential for green marketing activities of children's toy companies.