The Attention Economy in the New Media Era: Challenges and Recommendations

Abstract

In the era of big data and algorithm-driven platforms, information has become a valuable commodity, and success in Internet communication and publicity hinges on capturing attention effectively. The attention economy, a central concept in the realm of new media, emphasizes the competition among platforms to attract and engage audiences. This article presents a situational analysis of the development of the new media market and the societal implications of the attention economy. Drawing from this analysis, the paper provides recommendations for both enterprises and individuals to navigate the attention economy successfully. While the attention economy offers numerous benefits to society, it also raises certain challenges that necessitate collective efforts for resolution.