Super Bowl Live Tweets: The Usage of Social Media during a Sporting Event

Youngsub Han, Beomseok Hong, K. Kim
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引用次数: 3

Abstract

The development and popularity of social networking sites (SNS) and technology have changed audiences' media consumption patterns, particularly TV viewing. TV audiences share their viewing experiences real-time through computer-mediated communication, which creates a pseudo-communal viewing experience. Typically, social media is well known for assisting this new form of TV viewing practice. There is an emerging body of literature on what types of messages people share with others while they are watching TV and how those messages and conversations are related to the context of the program they are watching. However, little research has been conducted on social media behavior while watching sports games. Therefore, this study plans to analyze the viewer's social TV behaviors and engagement during a Super Bowl game and further compare whether the "coverage of conversations" is related to the nature of the game.
超级碗直播推文:体育赛事期间社交媒体的使用
社交网站和技术的发展和普及改变了受众的媒体消费模式,尤其是电视观看。电视观众通过计算机媒介实时分享观看体验,创造了一种伪公共观看体验。通常,社交媒体以协助这种新形式的电视观看实践而闻名。关于人们在看电视时与他人分享什么类型的信息以及这些信息和对话如何与他们正在观看的节目相关的文献正在兴起。然而,关于观看体育比赛时的社交媒体行为的研究很少。因此,本研究计划分析观众在超级碗比赛期间的社交电视行为和参与度,并进一步比较“对话覆盖”是否与比赛性质有关。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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