Club Car competitive cost analysis

Abstract

There are major differences between the commercial and consumer markets. Commercial markets cater to industry while consumer markets focus on everyday customers who are interested in satisfying their own needs. Contrast to the John Deere Gator CX, the Club Car Carryall 1 focuses on the industrial market and is designed for a robust environment. Club Car's key goal is to enter the consumer market, and this article aims at defining how teardown analysis, cost analysis, and value engineering were used to implement an innovative and cost effective design that will yield a tangible product that Club Car can incorporate in its future production line. A culmination of 650 man-hours, and an estimated budget of $12,800, have resulted in a redesigned vehicle that satisfies the scope. The Club Car Carryall 1 now caters directly to the consumer market, while maintaining a competitive edge with the current market leader John Deere.