The Influence of Lifestyle, Perceived Convenience, And Promotion on The Decision to Use Quick Response Code Indonesian Standard (QRIS)

Endyastuti Pravitasari, A. Fauziyah
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Abstract

This study aims to determine the effect of lifestyle, perceived convenience, and promotion on the decision to use the Indonesian Standard Quick Response Code (QRIS). Indonesia has already developed a QR Code-based transaction system that can be used for digital payments and is known as QRIS (Quick Response Code Indonesian Standard). This research is a quantitative study with a total of 349 respondents QRIS users in Indonesia who are over 17 years old. Sampling used a convenience sampling of  nonprobability sampling technique by distributing questionnaires on social media. Data processing using SPSS software. This result shows that there are positive significan influence between lifestyle on the decision to use, positive influence between perceived convenience on  the decision to use, and  positive influence between promotions on  the decision to use. This research is hoped to be able to support the growth and acceptance of QRIS as an increasing popular digital payment tool in Indonesia.
生活方式、感知便利性和促销对使用快速响应代码印度尼西亚标准(QRIS)决策的影响
本研究旨在确定生活方式、感知便利性和促销对决定使用印尼标准快速反应代码(QRIS)的影响。印度尼西亚已经开发了一种基于QR码的交易系统,可用于数字支付,称为QRIS(印度尼西亚快速响应码标准)。本研究是一项定量研究,共调查了349名17岁以上的印度尼西亚QRIS用户。抽样采用非概率抽样的便利抽样技术,在社交媒体上发放问卷。数据处理采用SPSS软件。结果显示,生活方式对使用决策有显著的正向影响,感知便利对使用决策有正向影响,促销对使用决策有正向影响。这项研究希望能够支持QRIS作为印度尼西亚日益流行的数字支付工具的增长和接受。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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