The Future of Competition: Co-Creating Unique Value with Customers

Academy of Management Executive Pub Date : 2004-05-01 DOI:10.5465/AME.2004.13835520

N. Ashkanasy

引用次数: 959

Abstract

The article presents a review of the book “The Future of Competition: Co-Creating Unique Value With Customers,” by C. K. Prahalad and Venkat Ramaswamy.

查看原文本刊更多论文

竞争的未来:与客户共同创造独特价值

本文介绍了C. K. Prahalad和Venkat Ramaswamy合著的《竞争的未来:与客户共同创造独特价值》一书的书评。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Academy of Management Executive

自引率

0.00%

发文量