Delegation versus Control in Supply Chain Procurement Under Competition

E. Bolandifar, Panos Kouvelis, Fuqiang Zhang
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引用次数: 62

Abstract

This paper studies the optimal component procurement strategies of two competing OEMs selling substitutable products. The OEMs outsource their production to a common contract manufacturer, who in turn needs an input from a component supplier. Each OEM may either directly procure the input from the component supplier, or delegate the procurement task to the contract manufacturer. We first analyze the OEMs' procurement game under a non-strategic supplier whose component price is exogenously given. It is found that symmetric equilibria arise for most situations, i.e., both OEMs either control or delegate their component procurement in equilibrium. Interestingly, despite the commonly-held belief that the contract manufacturer would be worse off as OEMs gain component procurement control, we show that the contract manufacturer may enjoy a higher profit. Then we study the OEMs' procurement game under a strategic supplier who can set its component price. We find that the supplier's strategic pricing behavior plays a critical role in the equilibrium procurement structure. In particular, in the equilibrium under strategic supplier, the larger OEM always uses delegation while the smaller OEM may use either delegation or control. By identifying the driving forces behind the OEMs' procurement choices, this research helps explain observed industry practices and offer useful guidelines for firms' component sourcing decisions.
竞争下供应链采购中的委托与控制
本文研究了两家销售可替代产品的竞争主机厂的最优零部件采购策略。原始设备制造商将其生产外包给共同的合同制造商,而合同制造商又需要从组件供应商那里获得输入。每个OEM可以直接从组件供应商处采购输入,也可以将采购任务委托给合同制造商。本文首先分析了零部件价格外生给定的非战略供应商条件下oem厂商的采购博弈。研究发现,在大多数情况下都存在对称均衡,即双方在均衡状态下控制或委托各自的零部件采购。有趣的是,尽管人们普遍认为,当原始设备制造商获得零部件采购控制权时,合同制造商的情况会更糟,但我们表明,合同制造商可能会获得更高的利润。在此基础上,研究了在有战略供应商设定零配件价格的情况下,oem厂商的采购博弈。研究发现,供应商的战略定价行为在均衡采购结构中起着至关重要的作用。特别是在战略供应商均衡中,规模较大的代工企业通常采用委托方式,而规模较小的代工企业可能采用委托或控制方式。通过确定oem采购选择背后的驱动力,本研究有助于解释观察到的行业实践,并为企业的零部件采购决策提供有用的指导。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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