A Sale-oriented Online-shop Management Support Method for E-commerce

2010 Sixth International Conference on Signal-Image Technology and Internet Based Systems Pub Date : 2010-12-15 DOI:10.1109/SITIS.2010.54

Yoshitaka Sakurai, Takashi Kawabe, Takahiko Sakai, K. Takada, S. Tsuruta, Yoshiyuki Mizuno

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引用次数: 0

Abstract

In online business, it is important to construct sale web pages offering attractive services for popular products in order to improve page access and purchase rates. Moreover, online shop owners are required to hold various types of sales frequently throughout the year to keep customers coming back. However, along with these web pages, management of product DB (Data Base) is required to set up complicated sales contents with high efficiency and reliability. To satisfy this requirement, a sale-oriented online-shop management support method is proposed. In this method, using a sale management web page, online-shop owners can efficiently and reliably construct attractive sale pages consistent with their DB, using hierarchical sale knowledge created by a software agent and modified by them. Namely, the automatic construction and interactive modifications of sale pages as well as the automatic/interactive update of DB for each sale product group can be done consistently and dynamically, synchronized with the sale.

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面向销售的电子商务网上商店管理支持方法

在网络商务中，为了提高网页的访问量和购买率，建立销售网页，为热门产品提供有吸引力的服务是很重要的。此外，网上商店老板被要求在一年中经常举行各种各样的销售活动，以保持顾客的回头率。但是，随着这些网页的出现，需要对产品DB (Data Base)进行管理，建立复杂的、高效可靠的销售内容。为满足这一需求，提出了一种面向销售的网上商店管理支持方法。该方法利用销售管理网页，利用软件代理生成并由其修改的分层销售知识，有效、可靠地构建符合其数据库的有吸引力的销售页面。也就是说，销售页面的自动构建和交互修改，以及每个销售产品组的DB的自动/交互更新，都可以与销售保持一致和动态同步。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

2010 Sixth International Conference on Signal-Image Technology and Internet Based Systems

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