The possibility of introducing revolutionary products through the adoption of the blue ocean strategy: An analytical study for a sample of Apple employees

Abstract

The study aims to determine the impact of adopting the Blue Ocean strategy in supporting the provision of revolutionary products in Apple. The problem of the study is that revolutionary products as a practical alternative to eliminate the intense competition between organizations (even if it is in the short term) can only be achieved through the formulation and adoption of a comprehensive and integrated strategy by senior management, such as the Blue Ocean Strategy,The study adopted a default scheme in which it defined its hypotheses to achieve its objectives and used the descriptive and analytical approach to achieve the results, The questionnaire was key tool in collecting data and information on the field side of the study, Apple has been selected to study and test its hypotheses, and the opinions of 24 employees in the company who work in Iraq as Distributors, The study concluded with a number of conclusions, the most important of which is the existence of a significant correlation and influence relationship to the adoption of the Blue Ocean strategy in support of the provision of revolutionary products. The adoption of the Blue Ocean strategy contributes to supporting the provision of revolutionary products, But this contribution is not the only one, as shown by the coefficient of selection that appeared low in statistical analysis, and this reflects the nature of those products that are unpredictable or at least difficult to predict, and the study presented a set of proposals under these conclusions.