Recommendations for sharing economy design based on user trust

Abstract

In this short paper, we present a set of recommendations derived from a qualitative analysis of the PROMISE framework based on trust in sharing economy systems. Sharing economy has been very successful in the past years, reaching an increasing number of users around worldwide. However, problems with trust among users and sharing economy systems have caused many issues for participants. Thus, the PROMISE framework was proposed to organize and capture the relevant aspects about trust in sharing economy systems. This paper briefly describes an analysis on how these trust aspects are dealt with in two popular sharing economy platforms: Airbnb and Couchsurfing. These results led us to propose a set of recommendations to designers of sharing economy systems who may want to address trust in their design.