Innovation on Strategy of Agricultural Products Circulation Channel Based on the Mode of “Agriculture-Supermarket Jointing”

Abstract

The industrialization of agricultural products in China is getting better and better, and the circulation channels have many paths relatively. At present, the circulation channel of agricultural products in our country has many problems, such as too many agents, weak information and high costs, so the overall loss of agricultural products in the circulation stage is large, and the cost of circulation may be far higher than the product itself, which directly hinders the healthy development of the agricultural products market of China. The author first analyzes the main circulation channels and modes of current domestic agricultural products, then analyzes the characteristics of the mode of “agriculture-supermarket jointing”, and finally explores the promotion path of the circulation channels of agricultural products on the basis of the mode of “agriculture-supermarket jointing”.