Prediction of Mobile APP Advertising Conversion Rate Based on Machine Learning

Abstract

With the rapid development of smart phones, mobile advertising has taken up more than half of the advertising market and has great potential in the future. At present, there are many mature researches on the conversion rate of search advertising, but few studies have been done on the conversion rate of mobile APP advertising. This paper studies the preliminary data of Tencent's first social advertising algorithm competition and provides a method for prediction of mobile APP advertising conversion rate based on machine learning.